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General Motors' $6 billion truck

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The Silverado pickup has been in the works for seven long years. It could deliver up to $6 billion in profit -- a year.

By Doron Levin

FORTUNE -- For General Motors Co., every new vehicle model consumes gobs of capital and must return a profit. But GM's new Silverado pickup truck is in a league of its own. It is the single-most consequential vehicle in GM's financial turnaround.

Seven years in MORE


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